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International growth: How to develop your business internationally?

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Have you been asked to develop your business internationally? Find out how to proceed and all the keys to successful international development.

Today, international development has become an important growth lever for all companies. However, successful international expansion requires a rigorous approach, as well as an in-depth knowledge of the legal, logistical, fiscal and cultural constraints of each country. Understanding these elements can be crucial to making the most of the business opportunities offered by international expansion and thus diversifying markets and making yourself more competitive. With our simple and practical advice, discover how to boost your business internationally!

International development is an important step for all companies, including very small ones. Exporting is an undeniable growth lever and the fact of conquering foreign markets allows companies to diversify their products and services, to increase their turnover and to benefit from a competitive advantage.

Why do companies nowadays develop their activities internationally?

In a globalised context, international development can be a considerable advantage for a company wishing to open up to new markets or diversify its offer. However, this operation is not without risks and several constraints must be taken into account: legal, logistical, fiscal and cultural.

Benefits of international development

International development has many advantages for companies. They can benefit from greater visibility in international markets and increase their reputation thanks to the influence they gain by setting up abroad. In addition, it allows them to diversify their sources of income and to benefit from greater flexibility in the face of fluctuations in national markets.

Constraints of international development

However, international development also involves certain constraints. It is important that managers clearly identify the different factors that influence the success of an international project so that they can anticipate difficulties in the process. Adaptive strategies can then be put in place to compensate for potential problems and minimise mistakes.

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Why should international development be part of a company’s strategy?

What are the different methods for successful international development?

There are several ways to successfully expand internationally.

There are several ways to successfully expand internationally.

Researching foreign markets

The first step is to conduct a strategic survey of the target country in order to understand its specific characteristics and thus identify its opportunities. Various criteria must be taken into account, such as the perception of French products, the reception of foreign companies, etc. A good analysis of the target market enables the definition of an action plan adapted to its reality.

Choice and location of sites

The choice of location is crucial for your international business. It is important to find out about the accessibility of infrastructure, the quality of public services (logistics), the tax climate and social conditions before proceeding with the acquisition or construction of a location.

Implementation of international strategies

Once the information has been gathered, a global marketing strategy should be put in place, integrating several levers: acquisitions and commercial partnerships, web and digital presence, local communication, cooperation with national or international organisations, etc.

What are the possible levers of growth?

What are the means of action to develop a company internationally?

International development offers many opportunities to increase competitiveness and boost business. The main growth levers are the diversification of the offers and products proposed, the increase in international investments through acquisitions or local and/or international partnerships as well as the optimisation of cost management through the use of public aid.

Diversification of offers and products

Successful international expansion often involves further diversification of the product range and offerings compared to the domestic market. In particular, this diversification helps to attract a wider customer base and generate additional turnover through additional sales.

Increase in international investments

The implementation of an effective international strategy can lead to a significant increase in the level of investment. This may involve acquiring a foreign company, developing local or international partnerships and building an international sales network to increase sales abroad.

Optimising cost management

International development can also be an excellent way of reducing costs. Indeed, it is possible to benefit from public aid and subsidies offered by various organisations in order to cover part of the costs generated by the project (salaries, investments, etc.). In addition, the use of new technologies can optimise costs related to logistics and administration.

Conclusion

International development represents a vast field of activities ranging from the initial diagnosis of target markets to the optimal choice of locations and the adaptive implementation of specific marketing strategies. To succeed in such complex operations, it is important to be well informed about the constraints of the markets concerned and to have the right tools to analyse the opportunities available. When done correctly, international expansion can be a significant source of growth and diversification for a company.

ASD Group, your support for the growth of your company abroad

For a company, the steps to follow and the steps to take to expand abroad are often quite complex. ASD Group is a partner you can count on to facilitate your company’s international growth. Our goal is to facilitate the completion of foreign and French administrative formalities related to your project. With a network of 29 branches, we are present in 24 countries around the world and we intervene mainly on issues related to international development.

At ASD Group, we offer you rigorous, tailor-made expertise. We advise and support you at every stage of your international development. Do you want to set up your company abroad? ASD Group can help you set up your business quickly and easily in most European countries, but also outside the EU. Our experts will also help you with the domiciliation of your company in the EU or non-EU countries in which we are present.

You can also rely on us for your compliance procedures with the GDPR and the legal specificities of the country in which you wish to develop your activity. We work with a trusted partner who offers you tailor-made support. As a tax and customs firm, we specialise in intra-Community VAT and customs operations.

We assist you in all your customs and tax operations. We act as your fiscal agent or representative to help you prepare your VAT returns in complete security. 

In addition, as an AEO (Authorised Economic Operator) and RCR (Recorded Customs Representative) we assist you in completing your administrative formalities by carrying out the procedures necessary for the smooth running of your international operations.

With our team of rigorous and multilingual experts, we work for the success of your international business development project.

ASD Group, your preferred expert contact in international development, VAT and international taxes, customs operations, social regulations and business strategy.

ASD Group works for you using the latest software technologies available and the advanced skills of our teams. Contact us for more information!

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